LET’S TALK CORPORATE
Television Deals
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SAFA-SABC
This week the South African Football Association and the public broadcaster had a mutual agreement. However not much has been divulged on the deal until further notice. At this point it can only be confirmed that all Bafana Bafana home games will be televised on SABC through the broadcaster’s spokesman Kaizer Kganyago could not deliberate as to whether the games would be live or delayed. The agreement is still yet to be presented to the parties boards.
Premier Soccer League-Supersport
In 2007 the Digital Satellite Television (DStv) channel signed a R1.6 Billion deal. Come 2011/12 season a R2 Billion deal was concluded with the local league and some of the benefits are:
• PSL Clubs previously received grants of R 400 000 per month. Since the deal, they now receive One Million Rand per month plus a further two million rand ex-gratia payment.
• 12 of the 16 PSL clubs now have main sponsors. Previously less than half of the clubs enjoyed sponsorship.
• Soon all 16 PSL clubs will have a website that is on the same portal as the PSL website
http://www.psl.co.za/column.asp?id=6330
It’s a seventh year running now since the lager brand has been sponsors of the UEFA Champions League. Heineken advertisements have been akin to the pleasure of heaven check below for my personal favourite!!!. Hans Erik Tuijt (Global Manager Heineken Activation) reiterated “Each UEFA Champions League season, Heineken strives to ignite fans conversations”. Talk about reinforcing a brand association, it was a smart PR initiative for the Amsterdam based company to tour the UEFA trophy in Africa and the rest of the world. http://www.heinekeninternational.com/070312_heineken+takes+uefa+champions+league.aspx
NB:IF YOU CAN'T VIEW THE ABOVE VIDEO INSERT IT SIMPLY MEANS YOUR SYSTEM IS NOT JAVA INSTALLED.
SAIL
The company is responsible for digital stadium advertising around South Africa. The CEO of SAIL, Justin Sampson remarked that research has concluded that this modern facet of marketing yields positive results. http://www.sail.co.za/pages/news-view.aspx?iid=3&title=SAIL+at+the+forefront+of+stadium+advertising&v=t&ID=949712e8-c519-4fb7-952a-8d7629b35191
MTN
A multi-national telecommunications group within a South African scope has or is sponsoring the following teams: Ajax Cape Town, Bloemfontein Celtic, Golden Arrows & Black Leopards.
Africa my beginning, Africa my end...
Orange
With effect from July 2009 has been the main sponsor of Africa’s epic tournaments-hence the naming rights: Orange Africa Cup of Nations /CAF Confederation Cup. The deal ends in 2016.
Standard Bank
Standard Bank has also put pen to paper as a gesture commiting itself to Pan African Football, for the duration 2009-2016. http://www.standardbank.com/Sponsorships.aspx
Standard Bank has also put pen to paper as a gesture commiting itself to Pan African Football, for the duration 2009-2016. http://www.standardbank.com/Sponsorships.aspx
Etihad Airways
Are the English Premiership side Manchester City shirt sponsor. The deal agreement entails:
-The club will play an annual friendly in United Arab Emirates capital Abu Dhabi.
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-Attend an annual winter training camp at the new multi-purpose built facility Emirates Palace hotel. http://www.etihadmediacentre.com/assets/89327434/files/Corporate_Facts_and_figures-English.pdf
Fly Emirates
Has made its presence felt in the football fraternity of late, this after Arsenal, St. Germain, Hambourg, Olympiakos etc. In Milan, Italy they struck a £52m deal with Ac Milan for five years. http://blog.sport.co.uk/Football/629/Top_Ten_Largest_Football_Club_Sponsorship_Deals.aspx
13 comments:
It does not matter matches are delayed broadcasting as long we can view them is better. It is really bad not to watch your favourite team playing the problem being broadcasting rights.
Well I'm hoping whatever further discussions the SABC & SAFA will engage in, we will see live transmission of the matches. For me it's very frustrating for a game of national importance to kick off @ 20h00 but we still have to wait two hours to see it-NOT ON.
the sabc and safta have to come to an agreement. i still think that local channels should hype up local matches to raise up the amount of local football
It sounds as though things are finaly looking up for football locally. I just hope that now some of the money will be chanelled into developement in football at all levels
Sabc must change their strategy of televising delayed games,we need to watch live's games and they must serve the public with dignity.
Thabang talking about local channels hyping local matches, SABC is due to launch a seperate sports channel in October.
Quincy the nations cry for the development in our local football is falling on deaf ears, got to give credit though to Dr. Irvin Khoza and co. at pirates for giving youngsters a chance the rest go across the boader and opt for ready made material.
Vongani i've personally had it!!, it's about time.
I personally dont like the fact that i hv to watch a game knowing very well that it has been delayed i prefer watching live games
The public deserves to know what they need to know live especially when it comes to football so thus SABC need to arrive to an agreement with SAFA. we are not interested to a stale games.
It is great to see more money being put into football, now the only thing left to do is to let some of that money trickle down to the grassroots level of the game too
Broadcasting agancies are all about broadcasting meaning anything that is in the interest of the public should be broadcasted,they are creating a bad image by delaying soccer games
This is a progressive action, atleast SA is moving forward in terms of sports!
sabc and psl the are now doing a good job taking our football in another level.
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